If you're looking for an email marketing platform with strong integration with other tools and customizable user permissions for team collaboration, Emma is a good option. It's got sophisticated analytics, a drag-and-drop email editor, automation tools and permission controls for users, so you should be able to get what you need for personalization and team collaboration. Emma also has SMS integration and an API for deeper connections with other tools.
Another powerful option is ActiveCampaign, which has more than 900 native integrations with tools like Shopify and Salesforce. It's got more advanced features like omnichannel marketing, content creation and AI-powered automation. If you're trying to get your business to work more seamlessly across customer touchpoints and have a lot of audience to nurture with email, SMS and other digital campaigns, ActiveCampaign is worth a look.
Another option is MailerLite, which has a simple drag-and-drop editor, powerful automation abilities and strong third-party app integration with tools like Stripe, Shopify and WordPress. MailerLite has a free plan with basic features, so it's a good option for small teams, and it scales up to custom enterprise plans for bigger businesses. Its analytics and performance metrics tools let you monitor and optimize your campaigns.
If you want a more complete solution, Iterable could be a good choice. It can integrate data in real time across channels so you can personalize customer interactions. With its AI abilities and large network of integrations, Iterable can help companies convert customers and generate revenue with email, SMS and web campaigns that are better synchronized. It's designed to be easy to use and flexible, so it's good for teams with varying levels of technical expertise.