Question: I'm looking for a platform to create and distribute my own branded OTT and CTV apps across multiple platforms.

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Castify.ai

If you want to build and distribute your own branded OTT and CTV apps across multiple platforms, Castify.ai is a great option. This platform allows video content owners to create, distribute, and monetize OTT apps and channels across multiple platforms. It offers features like customizable apps, advanced advertising, rich content monetization, and the ability to create linear FAST channels. Castify.ai takes care of the technical and monetization work so you can focus on your content creation, a great way to expand your reach and revenue.

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Quickplay

Another good option is Quickplay, a cloud-native platform designed for big media companies. Quickplay offers a Media Orchestrator for automated content management, a Video Pipeline for high-quality streaming, and a Video CMS for personalized viewer experiences. Its modular design and open architecture provide flexibility and scalability, and it's well-suited for industries like pay-TV and MVPDs, immersive sports, and personalized premium entertainment services.

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TheTake

For interactive video, TheTake offers contextually relevant features like shopping, social, polling, betting, and ticketing that can increase engagement. It can be easily integrated with CTV operating systems and OTT apps with a lightweight API and dynamic ad insertion with frequency capping and personalization. The platform can increase your Average Revenue Per User (ARPU) and open up new revenue streams.

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AppLovin

Last, AppLovin offers an end-to-end solution for app monetization and user acquisition across in-app, mobile and CTV platforms. With an AI-powered advertising engine and access to leading programmatic exchanges, AppLovin helps businesses expand their user base and increase revenue with data-driven, targeted campaigns. Its performance-based pricing model and real-time analytics make it a powerful option for optimizing ad performance and user engagement.

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