If you want to automate and optimize your Google, Facebook and Instagram ads, ADXL is a good all-purpose option. The platform streamlines ad creation, distribution and management across many channels, including Google, Facebook, LinkedIn, TikTok, Instagram and Twitter. ADXL uses AI to optimize campaigns, to generate ad copy and to offer hybrid ad delivery options that can cut down on grunt work and help you better manage your return on investment.
Another powerful option is Smartly, an all-purpose ad platform that uses AI to automate and optimize ads on Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. It offers suites for creative assets, campaign management and insights, which can help you automate and improve your workflow. Its features include predictive budget allocation, dynamic creative optimization and actionable reporting dashboards.
If you want to focus more on campaign management, Metadata is good at automating the behind-the-scenes work of setting up and running campaigns. It lets you optimize campaigns, set budgets, pause underperforming ads and build audience targeting for channels. Metadata's AI-powered system makes adjustments in real time to try to improve performance without human intervention, so it's good for people who want to let computers handle the heavy lifting of ad campaign management.
Last, Quickads is worth a look if you want to automate the creation and management of ads. The AI-powered system can handle multiple formats and languages for social media ads on Instagram, Facebook, TikTok and YouTube. It's got a library of ads you can use as inspiration, prebuilt templates and the ability to adapt successful ad hooks, so it's good for businesses that want to get their ad creation work down to a science.