Question: Can you recommend a tool that helps optimize Apple Search Ads campaigns and automates workflows?

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SplitMetrics

If you're looking for a tool to optimize Apple Search Ads campaigns and automate workflows, SplitMetrics has a full range of products. The suite includes Apple Search Ads optimization, A/B testing, and AI-powered ASO to help you increase visibility and conversion rates for your app. SplitMetrics also offers custom product page development and 24/7 dedicated support, making it a good option for mobile app developers and publishers.

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AdLamp

Another good option is AdLamp. This AI-powered platform automates and optimizes PPC campaigns on Google AdWords, Meta and TikTok to maximize return on investment while minimizing manual work. AdLamp features include real-time campaign adjustments, a PPC calculator for key metrics, and a unified interface for managing multiple campaigns. It's geared for digital marketing teams that want to simplify PPC management and free up time and resources.

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Smartly

If you're looking for a more general advertising platform, Smartly uses AI to automate and optimize campaigns across multiple digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. The platform offers tools to create and optimize creative assets, manage campaigns and get actionable insights. Smartly is geared for agencies and marketing teams that want to improve efficiency and address common advertising challenges.

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