Question: Looking for a tool that can help me measure and optimize app growth, with a focus on iOS and SKAN performance.

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Airbridge

If you're looking for a tool that can help measure and optimize app growth with a focus on iOS and SKAN performance, Airbridge is a powerful option. It offers features like web and app attribution, ROAS measurement, iOS and SKAN analysis, deep linking, audience management, fraud protection, and data export. The platform is designed to help streamline growth, measurement, and optimization, making it well-suited for companies needing a comprehensive view of their app's performance to drive growth.

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AppsFlyer

Another excellent tool is AppsFlyer, an all-in-one app marketing and growth platform. It offers a suite of tools including measurement suite, ROI measurement, creative optimization, incrementality measurement, customer experience, and deep linking. AppsFlyer supports a wide range of channels and integrates with over 90 global partners, providing a flexible solution to turn insights into actionable growth strategies and optimize campaigns.

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Appfigures

For advanced analytics and optimization, consider Appfigures. It provides app analytics, ASO tools, app intelligence, keyword research, rank monitoring, app market intelligence, review management, and sales prospecting. By tracking performance metrics across multiple apps and offering various pricing tiers, Appfigures helps developers and marketers make data-driven decisions to drive growth and revenue.

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Dataseat

Lastly, Dataseat is a mobile demand-side platform that supports full SKAN 4.0 integration. It helps marketers run SKAN campaigns, use iOS performance bidding algorithms, set up custom bidding algorithms, and optimize campaigns with ease. Dataseat offers programmatic data control and cost optimization, making it a good fit for mobile marketing and growth teams looking to maximize their ROI.

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