If you're looking for a more complete social media analytics package and custom dashboards for tracking campaign results, Meltwater is a top contender. The company's suite of tools includes social listening and analytics, social media management, consumer intelligence and influencer marketing. With AI tools and connections to other data sources, Meltwater can help you make better decisions and optimize your marketing.
Another top contender is Oktopost, an all-in-one B2B social media management tool. Oktopost's features include social media calendars, approval workflows for publishing, AI-powered social listening and custom dashboards for measurement. It also integrates with CRM, marketing automation and business intelligence tools, so it's a good fit for marketing and sales teams that want to improve their social media operations and measure results better.
For real-time social media management and deeper consumer insights, Brandwatch is a good option. The company offers specialized tools for social media management, consumer intelligence, influencer marketing and threat response. Brandwatch's AI tools can help you gauge consumer opinion, forecast demand and defend your brand from emerging threats.
Last, Hootsuite is a popular tool that combines scheduling, content creation, analytics and social listening into one package. It offers features like post performance reports, sentiment analysis and social listening for tracking keywords. With more than 100 integrations and several pricing tiers, Hootsuite is a good fit for social media managers and marketing teams that want to simplify their operations and improve ROI.