If you need real-time analytics and reporting to fine-tune your communications strategy, Meltwater is a good option. Meltwater's AI-powered suite of media, social and consumer intelligence products includes media intelligence monitoring, social listening, consumer intelligence and influencer marketing. It can help PR, marketing and communications teams make more informed decisions with better data.
For real-time digital analytics, Quantum Metric offers a platform to optimize online experiences and conversions. It has features like session replay, AI-powered session summarization, customizable dashboards and interaction heatmaps. It can help digital teams and product managers validate technical problems and prioritize improvements, making it a good choice for optimizing digital products.
Another powerful option is MoEngage, an insights-led customer engagement platform that uses AI to optimize interactions and deliver personalized customer experiences. MoEngage offers customer insights, omnichannel communication and AI-powered campaign optimization. It's geared for enterprise brands, helping them to improve engagement and return on investment across many industries.
Last, Brandwatch is a full social suite that lets businesses understand their customers and respond to them in real time. It includes tools for social media management, brand monitoring and influencer marketing, as well as content creation and consumer engagement. With Brandwatch, you can make more informed decisions, respond to trends and protect your brand from emerging problems.