Question: I need a solution that helps me evaluate the effectiveness of my PR and communications campaigns and provides actionable insights.

If you're looking for a more powerful way to assess the success of your PR and communications efforts, Cision is a good option. The company's all-purpose platform includes a range of tools for media monitoring, social listening, media analysis and media insights services. You can monitor media coverage in real-time, spot trends and get advice on what to do. Cision also offers AI-powered insights, real-time monitoring and a broad range of media sources, so it's a good fit for people in PR, corporate communications and brand reputation management.

Another powerful option is Onclusive, which offers a unified tool for earned, owned and social media monitoring and measurement. The company's tools include social listening, media briefings, media impact analysis and campaign measurement. Onclusive aims to help communications professionals coordinate communications, make data-driven decisions and improve results, with customizable reports and dashboards to share results.

Meltwater is another all-purpose tool for media, social and consumer intelligence. Its AI-powered suite of tools includes media intelligence monitoring, social listening, social media management and influencer marketing. With data integration and multiple pricing levels, Meltwater is geared for companies that want to improve editorial mentions, market research productivity and engagement.

For a more specialized approach to PR media outreach, Arkreach offers a cloud-based tool with media planning, content optimization and crisis monitoring abilities. With AI algorithms, Arkreach can plan media outreach and measure media coverage, and it's backed by a global database of 800 million domains in 50+ languages.