Question: How can I monitor and improve user experience on my website's forms, especially during checkout?

Contentsquare is a digital experience intelligence and analytics platform that can help you with features like form analysis, zone-based heatmaps and frustration scoring to pinpoint and optimize problem areas. With the ability to capture automatic behavioral data and integrate with other platforms, Contentsquare has helped businesses like Harrods and Calzedonia lower cart abandonment rates and increase revenue.

Another good option is Exatom, which focuses on full-stack web form optimization. Exatom uses form analytics, session replays and smart tooltips to identify and resolve issues that cause users to abandon forms. Its performance alerts, drop-off audiences and web form monitoring let you quickly respond to issues so you don't miss conversions.

Hotjar provides a variety of insights into user behavior with tools like heatmaps, recordings, feedback and surveys. It integrates with Google Analytics and other popular tools, giving you data you can act on to optimize your website's layout and find conversion roadblocks. It's a good option for businesses that want to improve user experience without having to know how to code.