Question: I'm looking for a platform that helps me target local customers and measure the effectiveness of my location-based marketing efforts.

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Spatial.ai

If you're looking for a platform to reach local customers and measure the success of your location-based marketing campaigns, Spatial.ai is a good option. It uses raw consumer behavior data to let marketers assess performance and make location-based decisions. With PersonaLive, Proximity, and FollowGraph, you can segment people based on social, mobile and web behavior, score neighborhoods by social interest, and assess consumer interest in brands by geography. The platform is geared for industries like retail, marketing and real estate.

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Therr for Business

Another good option is Therr for Business, which lets companies reach customers in the right place and time. It offers location marketing, customer relationship management, social media marketing with AI-powered insights, and real-time data. Therr for Business offers a profile of visitor statistics and customer retention, so you can refine your marketing and improve the customer experience. You can also choose from flexible pricing plans, including a 14-day free trial, and white label options that can be customized to your needs.

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Local Falcon

If you're looking for a more specialized option for local search visibility, Local Falcon is a good option. It monitors local SEO performance, analyzes competitors and uses AI-powered suggestions to improve your Google Business Profile and local presence. The geo-grid map interface is easy to use, and you can customize reports. Local Falcon also integrates with Google Business Profile and Apple Maps for a more complete view of your visibility.

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Yext

Last, Yext is a digital presence platform that helps multi-location businesses manage and deliver consistent, accurate and engaging experiences across digital touchpoints. With AI-powered features like Listings, Search, Content, Reviews, and Analytics, Yext ensures that your brand information is accurate across search engines, directories and maps. That can boost your search engine ranking and drive foot traffic, making it a good option for businesses with multiple locations.

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