Question: I'm looking for a tool that gives me access to a large global panel for market research and informed decision-making.

For a broad tool that offers access to a large global panel for market research and decision-making, Toluna Start is a top choice. This tool marries technology with global panel capabilities to provide real-time insights and expert support. With more than 79 million vetted respondents, it can support a variety of qualitative and quantitative studies, including concept testing and brand health studies. The platform's AI-powered analysis and flexible subscription models make it a good fit for companies trying to get a handle on markets and develop products more quickly.

Another good option is CloudResearch, a collection of tools geared toward data quality and respondent recruitment for a variety of fields, including market research. Its tools, such as Connect for data quality, Engage for richer insights, and Prime Panels for access to high-quality global respondents, are designed to help researchers get over common hurdles in their projects. The tool is good for those who need large sample sizes or specific demographics.

Ipsos is a global market research company that offers data and insights into society and markets from a variety of sources. Its services include AI-powered product development and more in-depth studies of consumer behavior. Ipsos can offer clients a wealth of resources and expertise to inform decisions in areas like health, business and consumer goods.

For a more mobile-first approach, Pollfish offers consumer insights through a network of more than 250 million people in 160 countries. Its AI-powered survey creation and 24/7 customer support means you can quickly launch surveys and get high-quality data. With features like translation support and a proprietary approach to minimize survey bias, Pollfish is good for companies of all sizes looking for a way to get fresh research data.