Question: I'm looking for a solution to detect and block bot traffic in my ad campaigns to prevent ad fraud.

Anura is a cybersecurity service designed for digital marketing campaigns. It can ensure your ads are being seen by humans, not bots, and offers fraud detection with no false positives. Anura also offers analytics that can help you take action, integration with a variety of platforms, and a fraud calculator to help you estimate how much money you might lose to fraudulent traffic.

Another serious contender is TrafficGuard, which is designed to maximize return on investment by spotting invalid traffic. It spots bots, malware and other bad traffic so you can target your advertising better. With features like custom rules and micro data analysis, TrafficGuard is geared for high-end marketers trying to squeeze more conversions out of their ad budgets and cut costs.

ClickCease is designed to block click fraud on Google Ads campaigns, stopping competitors and bots from siphoning off your ad budget. It uses complex algorithms to monitor and analyze every click in real time, offering features like real-time blocking, customizable thresholds and detailed visitor analytics. ClickCease integrates with Google Ads, Facebook Ads and Microsoft Ads, so it can fit into any digital marketing plan.

If you prefer a service that combines AI-powered behavioral detection with machine learning, Veracity is a contender. Veracity blocks bot attacks and click fraud to boost digital ad return on investment and conversion rates. It collects thousands of behavioral data points to spot bot activity without flagging human visitors, and it can be integrated with existing security tools for maximum protection.