Another good option is Lifesight, a unified marketing measurement platform that offers actionable data and AI-driven insights to help you get the most out of your marketing budget. It includes tools like a Triangulation Framework, Incrementality Intelligence and Goal Progress Tracking that can help you optimize marketing campaigns. Lifesight connects to a wide range of marketing and sales channels and offers advanced simulation tools to help you plan and forecast.
For B2B marketing teams, Dreamdata offers a powerful platform for revenue attribution and ROI analysis. It collects and cleans revenue-related data to give you a clear picture of what drives revenue. With automated data modeling and AI-driven attribution, Dreamdata can help you connect revenue to pipeline activity, optimize go-to-market strategies and get the most out of your revenue generation.
Last, Admetrics is an AI-powered platform designed to optimize e-commerce advertising performance. It offers data-driven insights to help you make the best budget decisions and respond quickly to changes. With modules like Business Intelligence, Marketing Mix Modeling and Data Activation, Admetrics helps e-commerce teams get better ROAS and better track customer interactions.