If you're looking for a privacy-focused alternative to Google Analytics, Simple Analytics is worth a look. The service is GDPR compliant, doesn't use cookies and has a lightweight script that won't slow down your website. It also offers features like goal tracking, event exploration, conversational AI and scheduling for reports. Tiered pricing means it's adaptable to different needs, from hobby projects to bigger teams.
Another option is Avian, a generative Business Intelligence platform. It uses natural language processing to make data analysis and insights easier, providing real-time information without storing user data. Avian can handle multiple data sources, including spreadsheets and Google Analytics, and is compliant with major privacy regulations like GDPR and CCPA. Its interface is designed to be easy to use and no-coding setup means it's accessible to a broader audience.
If you're into automation, Tagmate is a powerful option. It lets you set up analytics tags and marketing pixels quickly without needing to hire technical staff. With more than 40 pre-built templates and support for multiple platforms including Shopify and WordPress, Tagmate puts data privacy first and offers collaboration tools and custom tracking options. That makes it a good option for agencies and freelancers who want to automate their analytics and marketing work.