Question: Can you recommend a tool that helps track and optimize Google Ads and Bing Ads campaigns?

BrightBid is an AI-powered system for optimizing PPC and Shopping ads campaigns. It automates bidding and ad text creation, using Google and Microsoft's AI technology to automate ad management. BrightBid's features include AI automations, smarter ad creation, data-driven control, multi-language support, A/B testing, and Google Shopping optimization, and have been shown to improve campaigns by an average of 20% increase in ROI and up to 89.15% increase in traffic.

Optimyzee is another tool that helps you structure and optimize Google Ads campaigns. With a Keyword Planner, RSA Builder and Real-Time Ads Validation, it checks that your campaigns meet Google Ads requirements and run well. Optimyzee can increase CTR up to 200%, reduce CPC up to 35%, and scale CVR up to four times, so it's a good option for marketers, agencies and business owners who want to scale search campaigns.

AdLamp is an AI-powered platform that automates, analyzes and optimizes pay-per-click campaigns on Google AdWords, Meta and TikTok. It includes features like auto optimization, a PPC calculator and a centralized dashboard for managing multiple campaigns. AdLamp is designed to reduce manual labor, providing data-driven insights to ensure high ROI and efficient campaign management.