Second Nature

Second Nature is sales training software that uses conversational AI to improve salespeople's skills with simulated real-world conversations. The service offers a virtual sales partner that puts sales reps through real-world conversations, grades their performance and offers coaching for improvement.

The software is designed to overcome common sales training problems like long onboarding times, low conversion rates and ineffective training. Second Nature promises to help companies improve sales excellence by giving reps a safe environment to learn and improve without the pressure of real-world sales calls.

Some of the features of Second Nature include:

• AI Role-Play Training: Simulate sales situations like cold calling, job interviews and product pitches to help reps learn.
• Personalized Feedback: Get instant feedback and assessment of how well you did in the simulation.
• Customizable Templates: Create your own simulations with a library of templates or by importing your own content.
• Built-in Learning Management System: Create courses, assign exercises and track progress for sales teams.
• Gamification: Use leaderboards and interactive challenges to motivate salespeople.
• Reports and Analytics: See how well salespeople are doing with soft and hard skills, and where to improve.

Second Nature is for sales, customer service and HR reps. It's for companies that want to improve sales performance, speed up onboarding and improve customer satisfaction scores. More than 50,000 people have gone through training with the service, including at companies like SAP, Zoom and Twilio.

The company doesn't reveal pricing, but you can try Second Nature with a free trial and a variety of simulation options. That should make it accessible to companies of all sizes looking to improve their sales training.

Published on June 11, 2024