Monocle

Monocle is an incentive optimization platform that uses AI technology to help businesses optimize their incentive programs. With the power of Causal AI models, Monocle can generate dynamic offers that are personalized to each customer's unique profile and preferences, maximizing profitability without damaging brand equity or margins.

Some of the key benefits of Monocle include:

• Dynamic Offers in Mail & SMS Channels: Personalize offers sent to customers via email or SMS to drive conversions.
• On-Site Incentives: Optimize site offers to engage site visitors and drive newsletter subscriptions or purchases.
• Comprehensive Incentive Analytics: Get real-time insights into incentive spend performance across channels.
• Custom Ad Campaigns: Target ads to customers based on their sensitivity to discounts.

With Monocle's AI technology, businesses can build predictive models of the incremental response to different offers for each customer, ensuring that each incentive is optimized for maximum ROI. This leads to a substantial increase in gross profit and conversions.

Monocle is designed for businesses of all sizes and industries, but is best suited for companies with annual GMV of $10 million or more. Monocle integrates with existing tech stacks, requiring no setup work and no manual coding.

Monocle customers have seen substantial increases in conversion rates, average revenue per user (ARPU), and net revenue. The platform is used by several well-known consumer brands and marketing agencies who have seen a substantial improvement in their promotional efforts.

Monocle is designed to help brands that have historically used incentives and those that haven't. It allows them to target incentives to customers with the highest incremental ROI, preserving brand equity while driving growth.

For brands interested in trying Monocle, the platform offers a free trial and dedicated support to get started. Integration with existing commerce and marketing automation platforms typically takes 1-2 days for most brands and 1-2 weeks for consumer tech platforms.

By using Monocle, businesses can optimize their promotions, simplify incentive management, and increase overall profitability.

Published on July 29, 2024