YouScan is an AI-powered social listening platform that processes text, images and audience data from social media to give businesses a pulse on what customers are saying and what they can do about it. It includes Visual Insights for analyzing user-generated imagery, Audience Insights for analyzing demographics, and an AI assistant for finding insights faster. It's got a range of use cases, including tracking brand health and responding to crises, so it's a good tool for brand reputation management.
Another option is Brandwatch, a full social suite that lets companies see and respond to their customers in real time. It includes specialized tools like Consumer Intelligence, Social Media Management and in-depth research to forecast demand and measure consumer sentiment. Its AI-powered insights help businesses keep up with trends, defend their brand from threats and make data-driven decisions.
Awario is a brand monitoring tool that tracks mentions of a company across the web, including social media, news and blogs. It offers real-time insights through features like sentiment analysis, location-based monitoring and a social media dashboard. Awario is good for social media monitoring, customer service, influencer marketing and optimizing marketing campaigns based on online brand mentions.
For a broader suite, Meltwater offers an AI-powered suite of media, social and consumer intelligence. It includes media intelligence monitoring, social listening and analytics to help businesses make decisions. With different pricing levels, Meltwater is a good option for companies that want to improve their editorial mentions, market research productivity and overall brand reputation management.