If you want a tool to track micro-conversions and see how people interact with your landing page, Landingi is a good choice. It's got an EventTracker feature to track micro-conversions, but also a drag-and-drop interface for building pages and optimizing them. It's also got AI-powered copywriting, SEO tools and image editing, so it's a good all-purpose tool for digital marketers.
Another tool worth considering is Hotjar, which offers insights into how people behave with heatmaps, recordings, feedback and surveys. That lets you spot trends, friction points and areas for improvement so you can optimize your landing page. Hotjar integrates with tools like Google Analytics and Unbounce, so it's a good option if you want to improve user experience.
If you want to go more AI-heavy, Flowpoint has a lot of features, including funnel analytics, AI recommendations and event tracking. It'll give you a lot of detail about how people move through your funnel and convert, and it'll help you spot where you can optimize. Flowpoint also comes with Ava, an AI assistant based on ChatGPT, to help you understand what the insights mean and how to improve conversions.
Last, Unbounce offers both a landing page builder and Conversion Rate Optimization (CRO) tools. With features like A/B testing and AI copywriting, Unbounce can help you optimize your marketing and improve conversions. It integrates with tools like Google Analytics and Hubspot, so it's a good option for marketers who want to improve their campaigns without having to worry about the tech.