Question: Is there a marketing strategy tool that can help me reduce paid search ad spending and increase organic traffic to my website?

If you're looking for a marketing strategy tool to cut paid search ad spending and boost organic traffic, DemandJump is a good choice. It can provide insights to boost first-page rankings and revenue by combining your data with third-party data. With content briefs, keyword research and CRM integration, DemandJump can help you build custom keyword lists, measure revenue impact and cut paid search ad spending.

Another option is Semrush, an all-purpose online marketing tool with more than 55 tools across five categories: SEO, content marketing, market research, advertising and social media management. It has big databases and tools to help you grow organic traffic, build ranking content, analyze competitors, optimize ads and create social media plans, and it can help you get new ideas and improve your digital marketing.

For a full-featured SEO package, check out Moz. Moz has a collection of tools to improve your online presence and measure its success. The tools include Moz Pro for keyword research and competitive analysis, Moz Local for local business listing management, STAT for tracking and analyzing SERPs, and Moz API for data integration. Moz offers a range of free SEO tools and a 30-day free trial, so you can see if Moz is the best choice for your SEO strategy.

BrightEdge is another serious option, with real-time research, recommendations and rankings to help guide the entire customer journey from search intent discovery to content optimization. It can integrate with a range of website analytics and marketing systems so you can manage SEO and content from one place. It's geared for enterprise customers trying to wring more out of their digital marketing.