Question: What are some effective ways to improve the user experience and prevent users from leaving my website without making a purchase?

Metrical is an AI-powered ecommerce solution that uses real-time, anonymous data and machine learning to convert shoppers into buyers. It includes real-time AI targeting, continuous campaign optimization and targeted messaging to shoppers at every stage of their journey. The result is better conversion rates and customer loyalty for ecommerce businesses struggling with high cart abandonment rates and too many options for customers.

Another option is RECOVA, which seeks to help ecommerce businesses reclaim revenue by turning exit moments into conversions. It uses AI-powered product recommendations to personalize recovery pages based on visitor preferences and behavior. With a cost-per-outcome (CPO) model and a customizable recovery mechanism, RECOVA is designed to improve user experience and increase revenue.

For a broader approach, Contentsquare offers digital experience intelligence and analytics to help businesses optimize user experience. It includes features like zone-based heatmaps, customer journey analysis and voice of customer feedback collection. By using these insights, businesses can lower cart abandonment rates, cut costs and boost revenue, as Harrods and Calzedonia have done.

Last, Session AI uses artificial intelligence to predict purchase intent and take targeted actions to boost conversions. It segments visitors based on behavior and can take actions like upselling and time-sensitive discounts. That can mean higher conversion rates, lower promotional costs and a better customer experience, and that's why it's an option for ecommerce businesses.