If you want to attract a larger audience and increase pageviews on your academic site, TrendMD could be a good choice. This content discovery platform helps scholarly content publishers increase readership and engagement by suggesting content based on readers' current reading activity. It employs collaborative filtering algorithms and has partnered with more than 300 scholarly publishers, reaching 100 million unique monthly visitors. It's easy to integrate and track with Google Analytics, and the service is free with some paid upgrades to amplify your promotional activity.
Another option is Marfeel, which offers content intelligence to help teams make data-informed decisions and personalize experiences. It offers tools for audience insights, content optimization, engagement analytics and no-code personalization. Marfeel's tiered pricing, including a free option, means you can use it to improve your content strategy and boost user engagement without having to hire programmers.
If you prefer an AI-based approach, check out MarketMuse. The company's technology analyzes entire websites and offers personalized data to help you build content strategy based on facts, not just gut instinct. It automates content planning and optimization, with tools like keyword research, competitive analysis and content briefings. MarketMuse is for content marketers and SEO professionals looking to improve their content strategy and drive organic traffic.
Last, Chartbeat offers real-time analytics and growth tools to help publishers build loyal readers. Its features include a real-time dashboard, recommendation engine and native app integration. Chartbeat offers detailed insights into homepage performance, content analysis and user engagement, so you can optimize your content and improve user experiences to turn casual readers into loyal followers.