TrendMD

TrendMD is a content discovery platform that helps scholarly content publishers grow readership and engagement. Publishers can integrate a simple JavaScript widget or plugins for WordPress and OJS to offer readers recommendations based on what they're reading right now. That's designed to keep readers engaged and active on the site, which in turn can boost pageviews and citations.

TrendMD is geared to promote academic content, but it's not just for medical and life sciences subjects. By partnering with more than 300 scholarly publishers, the company can reach a large audience of more than 100 million unique visitors per month. Publishers can customize the look and source of recommended links.

TrendMD's algorithms use collaborative filtering, the same technology that powers Amazon, Netflix and Pandora. They monitor reader behavior constantly to optimize link placement and ensure readers are getting the most relevant and interesting content.

Among the benefits for publishers:

• Increased readership: TrendMD attracts new unique visitors from partner sites, expanding the audience for your content.
• Improved engagement: Personalized recommendations keep readers engaged and active on your website.
• Cost-effective: The service is free to use, but publishers can set a weekly budget to further promote their content.

Publishers have seen results, including a 50% increase in citations and longer dwell times on their websites.

TrendMD's pricing is flexible, with publishers able to set a weekly budget or use an auto-reinvest option that uses revenue from sponsored links to promote their own content. For example, to attract 1000 additional visitors per month, a publisher would need to set a weekly budget of $250 USD.

TrendMD works on any website and can be integrated with JavaScript or plugins for widely used content management systems. Publishers can use Google Analytics to track visitor behavior, so it's easy to track the effectiveness of the platform.

TrendMD got its start promoting medical content, but now it's for all academic subjects, so it's a good option for publishers looking to expand their audience and boost engagement.

Published on July 11, 2024