Question: Can you recommend a solution that helps identify and fix form friction points to reduce abandonment rates?

If you want to find and fix form friction points to lower abandonment rates, Exatom is a good all-purpose option. It combines form analytics, session replays and smart tooltips to zero in on and fix problems that cause people to abandon forms. With performance alerts, drop-off audiences and web form monitoring, Exatom lets companies respond rapidly to problems that derail conversions. It integrates with services like Slack, Microsoft Teams and Google Looker Studio, and offers a 15-day free trial.

Another good option is Webeyez, which offers more-advanced analytics and monitoring designed to help eCommerce companies figure out where they're losing customers and fix the problems. It uses AI to analyze online funnels in real time and offers features like real-time friction detection, session recordings and recommendations. Webeyez integrates directly with eCommerce sites like Shopify and Magento, so it's relatively easy to get started with most e-commerce sites.

Contentsquare is another option. The company's digital experience analytics, monitoring and product analytics tools are designed to help companies optimize and improve digital experiences. It offers zone-based heatmaps, customer journey analysis and form analysis, for example, to help companies lower cart abandonment rates and boost revenue. Contentsquare integrates with many services and has been used by more than 1.3 million websites and apps.

If you want a no-code option, Surface offers an AI-powered lead collection, nurturing and qualification service. It includes a no-code form builder for creating multistep forms and is designed to qualify leads by capturing partial response data. Surface integrates with more than 2000 tools and systems, so it's a good choice for a wide range of businesses.