Question: How can I find a solution that helps me identify and partner with influential media contacts for effective PR and content marketing?

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Cision

If you're looking for a way to find and connect with influential media contacts for good PR and content marketing, Cision is a good option. The all-purpose public relations software platform lets communications pros connect with media contacts, measure their influence and make data-driven decisions. With media monitoring, social listening, media analytics and personalized pitching, Cision offers a lot of tools to manage media relationships and measure the success of your campaigns.

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Meltwater

Another option is Meltwater, a full suite of media, social and consumer intelligence. The AI-powered service lets teams monitor media intelligence from more than 270,000 sources, listen to social media and manage consumer intelligence. It also includes influencer marketing and sales intelligence, so it's good for companies that want to improve their editorial mentions and market research productivity.

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Prowly

Prowly is geared to streamline your media relations and PR work. With a database of more than 1 million media contacts, AI-powered media monitoring and a PR CRM for contact management, Prowly lets you create and distribute press releases, pitch stories and track media coverage. The service also offers detailed PR reports and customizable press releases, so it's good for collaboration and finding new media contacts.

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Managr

If you want to go more automated, Managr offers AI-powered media outreach services. It includes features like real-time news briefs, automated journalist discovery and personalized pitching. Managr also protects user privacy with industry-standard security practices and SOC 2 certification, so it's a good option for managing media relations and getting good coverage.

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