If you're looking for a more general-purpose tool to keep tabs on competitors across a variety of channels, Competitors App is a good option. This general-purpose monitoring tool tracks competitors on the web, social media, email newsletters and search engine rankings in real-time, with automated analysis, customizable Slack notifications and tiered pricing plans. That makes it a good option for marketers who want to fine-tune their campaigns based on competitor activity.
Another option is Competely, an AI-based competitive analysis tool. Competely can provide in-depth analysis of marketing, product and audience strategies, automating time-consuming research and analysis. It can provide insights regardless of industry and can compare competitors side by side, which makes it a good option for founders, executives, marketers and agencies. The tool is relatively affordable, and you can export results as CSV or PDF files, which is useful for data-driven decision making.
If you're looking for a broader suite of media and social intelligence tools, check out Meltwater. This AI-based suite includes media monitoring from 270,000 sources, social listening, social media management, consumer intelligence and influencer marketing. Meltwater's tools are geared for businesses in PR, marketing and communications, and can help them make data-driven decisions about editorial mentions, market research and engagement.
If you're looking for a tool that's geared more toward real-time monitoring and deeper market analysis, Opinly is worth a look. It can analyze pricing, products, SEO and competitor email, with interactive dashboards to help you visualize complex data. Opinly is designed to help businesses get strategic market insights and make product development and marketing decisions.