If you're looking for a tool to help fashion, lifestyle and beauty brands measure their performance relative to the industry, Launchmetrics is a good choice. The all-purpose platform has a range of tools for managing brand activity, including sample management, event planning, digital asset distribution, media monitoring and competitor analysis, and AI-powered insights to help you make data-driven decisions and stay ahead of the competition.
Another option is Woven Insights, a broad platform for data-driven insights into the fashion industry. It offers market insights, including real-time analytics on best-selling products and seasonal trends, competitor analysis and sentiment analysis. It's good for spotting opportunities to outdo the competition and for optimizing inventory by tracking product performance in detail.
For consumer intelligence and social benchmarking, check out Talkwalker. The company offers social listening, media monitoring and social benchmarking tools to help brands better engage with customers and grow their business. With tools like sentiment analysis and influencer identification, Talkwalker has broad coverage and easy-to-use tools to help you make data-driven decisions.
Last, Brandwatch offers a full social suite with specialized tools for social media management, including consumer intelligence, brand monitoring and content creation. It uses AI-powered insights to spot new trends and inform business decisions, helping brands understand and respond to customers in real-time.