Question: I'm looking for a tool that offers A/B testing, heatmaps, and session recordings to optimize my website's performance.

Hotjar is a one-stop shop that gives you insight into user behavior through heatmaps, session recordings, feedback, surveys and interviews. You can use it to identify trends and optimize layout, to find conversion barriers and to get direct feedback from users. Hotjar integrates with other tools like Google Analytics and Unbounce, and offers several pricing tiers including a free Basic option.

FigPii is another feature-rich option that includes A/B testing, heatmaps, session recordings and polls. It offers more-advanced features like split URL tests and AI-powered recommendations, and is designed to help businesses maximize customer experience and revenue. FigPii is geared for e-commerce companies and CRO agencies, with an interface that's easy to use and 24/7 customer support.

If you're looking for a tool that's easy to use and that scales well, Plerdy is worth a look. It's got features like website heatmaps, session replays, pop-ups and A/B testing, but its focus is on UX and SEO. Plerdy uses SSL technology for data security and offers instant reports so you can make decisions fast, and it's a relatively affordable option for both marketing beginners and bigger businesses.