Splio

Splio is a smart CRM platform for retailers that combines customer data platform (CDP) and marketing automation technology to better engage customers and keep them loyal. It uses predictive AI to refine marketing plans and maximize the lifetime value of each customer through data-driven decision making.

Splio is designed to make CRM easier by concentrating the most important features in one place. Among them:

• Data & Activation: Combines CDP and marketing automation technology for more targeted marketing.
• Orchestration: Oversees the entire CRM plan and marketing pressure across all marketing channels.
• Predictive AI: Uses customer data to refine marketing campaigns and maximize customer lifetime value.

The company offers several ways to personalize customer interactions:

• CRM Copilot: Automates CRM strategy at scale so the right campaigns reach the right customers.
• Loyalty: Offers customizable loyalty programs to reward and engage high-value customers.
• Mobile Wallets: Includes loyalty cards and promotions in customers' mobile wallets for easy interactions.

Splio is geared for retailers, e-commerce sites and restaurants that want to turn customer data into marketing automation. It can connect to a variety of data sources, including point-of-sale systems, e-commerce software and customer feedback tools, for a unified view of customer data.

Customer Success Managers offer expertise to get businesses up and running and optimize marketing plans within the platform. Splio has a flexible business model that lets customers pick and choose features and add-ons to match their needs as they grow.

Pricing isn't disclosed, but you can request a demo to see how the company's technology works and get a quote. Overall, Splio is a full-featured option for businesses that want to use AI and automation to improve customer relationships and revenue.

Published on July 13, 2024