Kivi

Kivi is an adtech video content platform that offers advanced advertising solutions to global brands and agencies. It specializes in Connected TV (CTV), a high-reach, high-relevance media channel that keeps up with modern consumers' evolving viewing habits.

Kivi's platform gives media buyers the technology to control when, where and how their brand appears, offering a unique and targeted reach at scale, high-impact personalized ads and performance measurement. This is done through precise targeting, reaching the desired audience based on demographics, devices and interests.

Kivi's features include:

• Dynamic Creative Optimization (DCO): Real-time, personalized content for each user.
• Instream Video: Non-skippable video ads placed within other video content.
• Interactive Ads: Viewers can visit external websites through integrated QR codes.
• Rich Media: Creatives designed to maximize user engagement.
• Cross-platform Attribution: TrackTV combines data from multiple advertising platforms for real-time campaign measurement.
• Customized Reports: Detailed, customizable reports on CTV ad performance metrics.
• Performance Funnel Measurement: Measure campaign success through each stage, from awareness to conversion.
• Channel Attribution Analysis: See which channels drive the most conversions and final sales.

Kivi is designed to offer a secure and high-quality traffic network and supports a range of monetization options. For publishers, it offers fixed CPM and dynamic revenue share options, as well as dedicated account management for business development.

The company prioritizes brand safety and suitability, following IAB Guidelines and carefully selecting its inventory to ensure a trusted environment for advertisers and publishers. It prohibits content that promotes or depicts subjects including copyright infringement, explicit content, abuse, illegal activities, hate speech, misinformation and medical dishonesty. Borderline content is accepted after careful evaluation to ensure responsible publishing and advertiser preferences.

Kivi is designed to be a useful platform for brands that want to reach their desired audience with premium content delivered through the best available channels, increasing their revenue through connected TV ads. For publishers, it's a way to increase inventory performance with high-quality ads and a range of monetization options.

Published on July 11, 2024