Cast

Cast is an AI-powered digital customer success platform designed to automate and scale customer-facing work. The tool is designed to maximize net revenue retention by using AI agents to engage with customers directly, bypassing intermediaries.

With Cast, businesses can create personalized presentations, digital hubs, smart campaigns, AI prompts, email templates and new generative forms. That means they can reach users and executives on multiple channels and communicate in a way that gets through.

Among Cast's features are:

• AI-presented user experiences: Multilingual and customizable for different customer segments and touchpoints.
• Automated playbooks: Run customer success plans without having to hire more people.
• Personalized user journeys: Steer customers at every level of the account.
• AI-agent support: Answer customer questions with account-specific information immediately.
• Scalability: Handle large customer lists without having to hire more people.

Cast is geared for companies that want to improve customer onboarding, adoption and retention without overloading customer-facing teams. The platform can boost revenue growth and customer satisfaction by providing personalized insights and recommendations directly to users.

Cast has two pricing tiers:

• Pro: $400 per month for up to 200 customer accounts, with limited support and API access.
• Enterprise: Custom pricing for unlimited customer accounts, with full support and API access.

Customers using Cast have seen a return on investment of up to 40 times their costs, the company said. For example, Pure Storage said it added more than $1.6 million to its revenue with Cast's digital AI CSMs in one use case. Other customers have seen large increases in engagement, license adoption and retention.

Cast is a good option for companies that want to optimize their customer success programs and boost revenue without losing the personal touch.

Published on June 13, 2024