Question: Can you recommend a tool that provides in-depth analytics on social media engagement and helps me understand my audience better?

If you want a more general-purpose tool for analyzing social media engagement and getting a better idea of who you're talking to, YouScan is a good option. YouScan uses AI to process text, imagery and audience data from social media to give you a better idea of what customers are saying, how well your brand is doing and who you're talking to. It includes Visual Insights for image analysis, Audience Insights for detailed audience demographics and Insights Copilot for finding insights as fast as possible. It's good for tracking brand health, market research and competitor analysis.

Another option is Brandwatch, a more general-purpose social media management suite. Brandwatch lets you respond to customers in real time and offers tools like Deep Research to analyze what consumers are saying, Brand Monitoring to keep tabs on what consumers are saying about you, and Content Creation that's based on data-driven insights. It also offers Consumer Engagement for fast response and Threat Response for emerging problems, so it's a good option for companies trying to maximize their social media presence.

Meltwater is another AI-powered suite of tools for media, social and consumer intelligence. It offers media intelligence monitoring, social listening, analytics and influencer marketing tools. Meltwater's suite is designed to help companies make data-driven decisions in PR, marketing and communications, and it's available in various pricing tiers depending on your needs.

If you're looking for a consumer intelligence and social benchmarking tool, check out Talkwalker. It offers a range of social listening, media monitoring and social benchmarking tools. Talkwalker's tools include sentiment analysis, influencer identification and customizable dashboards to help companies develop effective marketing strategies and better engage with consumers.