Question: Is there a social media analytics tool that can help me track brand mentions and stay on top of competitor activity?

If you're looking for a social media analytics tool to monitor brand mentions and keep tabs on competitors, Brandwatch is a good choice. It has a broad range of social media management tools, including Consumer Intelligence, Brand Monitoring, Content Creation and Consumer Engagement. The tools let companies measure consumer sentiment, generate data-driven social posts and respond to trends in real time.

Another tool worth considering is Brand24, which uses AI to monitor your presence on different sites. It offers real-time mentions and insights from more than 25 million sources, along with sentiment analysis and custom alerts. It's geared for companies of all sizes and has a lot of support resources to help you manage your brand online.

Meltwater is another contender. Its AI-powered suite of tools includes media intelligence, social listening and analytics. It lets companies tap into global data sources to make better decisions, which makes it a good choice for PR, marketing and communications teams trying to maximize their editorial mentions and market research productivity.

For a more general-purpose social media analytics tool, Keyhole offers social listening, publishing and historical analysis abilities. It can monitor multiple social media services, and it's got tools for hashtag tracking, competitor analysis and influencer marketing. Keyhole is good for agencies, enterprises and companies that want to fine-tune their social media operations.