If you're looking for a privacy-first analytics tool that's GDPR and CCPA compliant, Usermaven is a good choice. It offers privacy-respecting insights and data-driven decisions through website analytics, product analytics and other tools. Maven AI lets you ask natural language questions, white-labeling technology bypasses adblockers, and automated event tracking means you get the statistics you want without having to rely on developers. The company prioritizes privacy, storing data in the EU and giving customers control over user data.
Another contender is Avian, a generative BI tool that uses natural language processing to let you ask questions of your data. It offers real-time insights without storing user data and is GDPR, CCPA and SOC/2 compliant. Avian can integrate with data sources like Google Analytics and LinkedIn Ads, and its large language models and Generative Agents can quickly extract insights. It's designed to be easy to use, with a 5-minute setup and 7-day free trial, so it's a good option for small businesses or those that want to get started quickly.
Flowpoint also offers a good option for website intelligence and optimization. It offers funnel analytics, AI-powered recommendations and event capture to track user behavior. It's GDPR and CCPA compliant, so business owners and marketing teams can use it to optimize their online presence. It offers a detailed view of user journey mapping and ROI measurement. An AI assistant powered by ChatGPT offers an explanation of insights and recommendations for better conversion.
If you're looking for something lightweight and cookie free, check out Simple Analytics. The service offers an interface for tracking goals and events, with a focus on visitor privacy. It's GDPR-compliant, and it doesn't seem to suffer from accuracy problems, so it's a good alternative to Google Analytics. Simple Analytics is available on several pricing tiers, from free for hobby projects to enterprise plans for larger teams.