If you're looking for a tool to analyze and qualify Instagram contacts based on their engagement history and context, Inrō could be the ticket. It's a DM marketing tool that uses AI-powered automation to let growth teams and brands personalize interactions with customers and followers. Inrō scores contacts based on engagement history and context so you can segment messages by persona and send DM campaigns to the right audience. With automated contact analysis, personalized DM campaigns and custom scenario creation, it can help you reduce customer acquisition costs and build better relationships with your audience.
Another contender is Influ2, which is a good choice if you want to improve sales conversations by targeting specific decision-makers in buying groups. Influ2 has person-based targeting by name and contact-level engagement data so you can convert engaged prospects into your sales pipeline. It supports ads on multiple channels, including Instagram, and integrates with sales tools like Salesforce and Hubspot so you can measure revenue and personalize communications with customers.
If you want a broader social media management tool, Fanpage Karma has a lot of features to analyze and communicate with your audience on multiple channels, including Instagram. It offers detailed analytics, customizable reports and a unified inbox to manage all your social media profiles. That could be handy if you have multiple profiles to track and need to generate reports on your social media activity.
Last, Keyhole is another analytics tool that can help you refine your social media strategy with features like social listening, publishing and historical analysis. It supports multiple social media services, including Instagram, and offers tools to track hashtags, analyze competitors and manage influencer marketing. Keyhole's engagement rate calculators and influencer tracking can be useful for understanding audience engagement patterns and optimizing your social media campaigns.