Inrō

Inrō is a DM marketing tool for Instagram that lets growth teams and brands at scale 1-to-1 interactions with customers and followers. Using AI, Inrō creates the authenticity and personal connection people crave with the brands they love.

Inrō lets brands get closer to their Instagram audience by automatically analyzing and qualifying contacts based on engagement history and context. That lets them create segments to group people and send them messages tailored to their interests. Users can send DM campaigns designed to increase engagement and conversion rates, with an average open rate of 95%.

Some of its features include:

• Automated Contact Analysis: Qualify contacts based on engagement history and context.
• Personalized DM Campaigns: Boost interaction and conversion rates with targeted campaigns.
• Custom Scenario Builder: Design custom scenarios using a no-code builder.
• AI Agent for Automated Replies: Adapts to your unique tone of voice and answers FAQs.
• DM Funnel Integration: Capture leads from Instagram ads and automate follow-ups.

Inrō is geared for startups, B2C companies, creator brands and agencies trying to stand out in the online world. It can help lower acquisition costs, build long-term relationships with customers and turn a social media presence into revenue without driving away the audience.

It's a subscription service, with a free one-month trial. Pro plans start at €19.99/month, and let you send up to 1,000 contacts per month. For custom plans or enterprise deals, you can contact the CEO directly.

Inrō connects to e-commerce sites, CRM systems and other marketing tools with webhooks, though native integration with popular services is planned. It also works with organization accounts and multiple members, so it's good for teams and companies with multiple Instagram accounts.

By automating tedious prospecting and personalizing relationships, Inrō is designed to turn Instagram into a conversion engine. It's a hybrid approach that combines the efficiency of AI with the human touch, letting brands get more out of their Instagram engagement and customer acquisition.

Published on July 13, 2024