If you're looking for a full-featured Conversion Rate Optimization (CRO) tool with A/B testing and heatmaps, Unbounce is a top contender. It's a landing page builder and optimization platform with AI insights, an A/B testing tool and AI copywriting. The service also comes with more than 100 customizable templates and integration with marketing tools like Google Analytics, Hubspot and Salesforce. That makes it a good choice for marketers who want to create and optimize campaigns without a lot of technical expertise.
Another top contender is Plerdy, which offers a broad range of CRO tools including website heatmaps, session replay software, pop-up tools and funnel analysis. Plerdy emphasizes ease of use with a 30-second installation process and offers instant reports for fast decision making. It's a relatively affordable option for marketers who are just getting started and integrates with other online services for cross-platform compatibility.
If you prefer an AI-based approach, Permar could be a good option. It offers AI website optimization, dynamic A/B testing and SEO article generation, all without requiring you to write a line of code. Permar is designed to optimize performance across multiple marketing channels, improving return on investment and customer acquisition rates.
Last, Hotjar offers a variety of insights into user behavior with tools like heatmaps, recordings, feedback and surveys. It integrates with other popular tools like Google Analytics and Unbounce, giving you detailed user feedback to optimize layouts and get past conversion barriers. With tiered pricing and a free Basic plan, Hotjar is available to companies large and small.