Question: Can you find a solution that provides strategic planning, content creation, and performance-driven recommendations for content marketing?

If you're looking for an end-to-end solution that spans strategic planning, content creation and performance-driven recommendations, Scripted is a top contender. The platform combines AI technology with human writers to offer a content lifecycle workflow that spans content strategy and ideation, content creation and workflow, publishing, and performance measurement. The platform's AI copywriting assistant, Scout, and talent network of subject matter experts make it a good fit for businesses that want to produce high-quality content without breaking the bank.

Another powerful option is BrightEdge, an SEO and content performance marketing tool. It offers real-time research and recommendations to guide customers on the entire customer journey from search intent discovery to content optimization. BrightEdge integrates with a variety of website analytics and marketing systems and supports major CMS systems. Its higher-end features like Autopilot for zero-touch optimization and Content Advisor, which marries search insights with generative AI, can speed up content creation and performance measurement.

For bigger businesses, Skyword is an all-purpose content marketing platform. It helps businesses create, manage and optimize high-quality content at scale. Skyword's suite of tools includes options for personalized content with generative AI, content strategy development, talent management and social analytics. The company is geared for enterprises that want to drive business outcomes through authentic storytelling and targeted audience engagement.