Parse.ly is a content analytics service that's geared to help you understand what's going on with your content and improve it without having to be a data scientist. It offers a real-time analytics interface, a content API for personalization, and a variety of data analysis tools. It's geared for writers, marketers and executives who want to make data-informed decisions and tune their content for better engagement and return on investment.
Another contender is Marfeel, a content intelligence service that doesn't require any programming. It offers audience insights, content optimization, engagement analytics and no-code personalization. Marfeel is geared for publishers and content producers who want to improve their content strategy and user engagement. It offers flexible pricing and a free tier for a test.
If you want a more all-purpose AI-powered service, check out Knotch. It uses generative AI to give you a single view of content performance so you can optimize and create new content for better engagement. Among its features are tracking engagement with every item of content, analysis of audience perception, and AI-powered insights and actions. Knotch is for B2B and B2C marketing teams, with fast onboarding and automatic indexing of websites and events.
Last is BrightEdge, a powerful SEO and content performance marketing service. It offers real-time research, recommendations and rankings to guide customers from search intent discovery to content optimization. With tools for search, content, social, local and mobile, BrightEdge is for SEOs and digital marketers who want to optimize their content and customer engagement.