If you're looking for an automated buyer persona generator based on Google Analytics and social media data, Delve AI is a top contender. The tool can draw data from Google Analytics, customer/CRM data and social media data to give you a rich view of your customers. It offers Live Persona, Customer Persona, Social Persona and Competitor Persona options, so you can use it for a variety of business needs. Delve AI starts at $89 per month on a free Lite Plan and up, so it's relatively affordable.
Another good option is Osum, an AI-powered market research tool that cuts down on market research with instant access to competitive research, SWOT analysis, buyer personas and growth opportunities. Its Sales Prospect Profiler combines demographic, behavioral and psychographic data for persona-based demand generation, so it's a good choice for companies that want to understand customer behavior and market trends. Osum offers different pricing tiers for different users and budgets.
If you're looking for something free and easy to use, UserPersona.dev creates detailed user personas in a matter of minutes without requiring you to sign up. The tool offers fields you can customize and the ability to download images, so businesses can customize personas for their own needs. It's free, but it can be useful for getting a better handle on who you're trying to reach and how to improve your marketing.
Last, ExactBuyer is an AI-powered tool for B2B customer and candidate acquisition. It builds a custom AI model for each company, finding the best target audience and validating real-time data. With tools like CRM and ATS integration, data-driven campaigns and hyper-personalized outreach, ExactBuyer is a good option for sales, marketing and recruitment teams looking for the best candidates and customers.