If you're looking for an all-in-one growth platform with spam protection and A/B testing, ZooTools is a top contender. The platform, designed for small and medium-sized businesses, can help you get users, keep them engaged and keep them around with tools that integrate with other apps. Among its features are email marketing with templates that are easy to use, referrals and waitlists with viral forms, spam protection to screen out bots and spammers, and AI-optimized subject lines and A/B testing to fine tune email campaigns. With more than 8,000 users and millions of emails sent, ZooTools has a track record, and it's free to use with new features added all the time.
Another strong contender is Mailercloud, an all-in-one email marketing tool. It lets you create, send and track email marketing campaigns with a drag-and-drop template builder and a library of templates. Mailercloud also lets you set up automated campaigns, autoresponders and A/B testing, and offers advanced reporting with open and click tracking. It also integrates with web services for contact synchronization and customer interaction. The tool offers a free plan with 12,000 emails per month, and a premium plan starting at $10 per month for unlimited emails.
If you're into Conversion Rate Optimization (CRO), Unbounce is a powerful landing page builder and CRO platform. It's got a drag-and-drop builder, A/B testing and AI optimization to steer visitors to the best version of a page. Unbounce also comes with AI copywriting, more than 100 customizable templates and integration with popular marketing tools like Google Analytics and Salesforce. The tool lets you build and optimize campaigns without requiring advanced technical skills, and its features are designed to increase conversions and cash in on successful marketing campaigns.