If you're looking for a conversion rate optimization platform that's relatively inexpensive and easy to use and that integrates with Google Analytics, Unbounce could be the best option for you. It's got a drag-and-drop interface for building landing pages and popups, and AI-powered optimization to send visitors to the best pages. Unbounce has A/B testing and AI-powered copywriting, and it integrates with Google Analytics so you can easily track and optimize your campaigns. It also has a 14-day free trial and abundant support resources.
Another top contender is VWO, a digital experience optimization suite. VWO lets you analyze customer behavior, create experiments and personalize user experiences. It's got AI-powered insights, high-performance scripts and SDKs, and it's built on the Google Cloud Platform for scalability and security. It integrates with Google Analytics for a single view of your customers' interactions.
If you're looking for something geared specifically for e-commerce, ABCommerce is a relatively inexpensive A/B testing tool with no programming required. It's got a visual editor for customizing images and text, and it integrates with Google Analytics so you can track key metrics in real time. ABCommerce is designed to be easy to use and supports major e-commerce sites like Shopify and Wix, so it's a good choice if you want to boost conversions without a lot of setup complexity.
Last, Optimizely offers a wide range of marketing tools, including content management, web experimentation and personalization. It integrates with Google Analytics and offers custom pricing for different business needs. Optimizely is a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, so if you're looking for a more comprehensive marketing optimization tool, it's a good option.