Question: Can you recommend a tool that provides advanced social analytics and monitoring to inform my social strategy?

For more sophisticated social analytics and monitoring to guide your social strategy, Meltwater offers a broader suite of tools including media intelligence monitoring, social listening and analytics. That can help you make more data-driven decisions across your business, including PR, marketing and communications. With its AI tools and tiered pricing, Meltwater is a serious option for companies looking to improve editorial mentions, market research efficiency and engagement.

Another top contender is Brandwatch, which offers a broader suite of social tools including Consumer Intelligence, Social Media Management and Influencer Marketing. Its features like Deep Research, Brand Monitoring, Content Creation and Consumer Engagement let you understand and respond to your audience in real time, so you can adjust your brand accordingly based on what people are saying and what's trending.

YouScan is also worth a look. The AI-powered service analyzes text, images and audience data to offer customer sentiment and brand reputation insights. With tools like Visual Insights, Audience Insights and Insights Copilot, YouScan can support use cases including brand health monitoring, crisis management and competitor analysis. It offers a free trial and customizable dashboards, so it's a good option for companies.

Last, Dash Hudson offers an all-in-one social media management platform with more advanced insights and workflow tools. That includes social analytics, influencer tracking and content performance forecasting that can help you boost engagement and content efficiency across multiple social media services. Dash Hudson's AI and automation tools are designed to help brands of any size manage their social media better.