Smadex

Smadex is a digital advertising platform that offers performance and transparency for user acquisition, retargeting, and branding campaigns. It's geared for helping businesses drive sales by acquiring and engaging users in the most effective way possible. Smadex ensures that ads are relevant to the intended audience through its creative optimization tools.

Some of the key features of Smadex include:

• User Acquisition: Helps businesses find and acquire the right users for their apps, driving sales and engagement.
• Retargeting: Helps businesses retain existing users and re-engage them to increase app retention and value.
• Connected TV (CTV): Offers performance and awareness campaigns to increase brand awareness through targeted advertising on CTV platforms.
• Creative Studio: Converts ads into engaging experiences, maximizing impact.
• Multidimensional Reporting: Offers real-time insights by combining over 350 variables for campaign optimization.
• SKAN-Ready: Offers flexible mapping solutions to navigate the SKAN framework while protecting user privacy.
• Mobile Subscription Services: Provides easy access to content through Direct Carrier Billing, offering a global reach and trusted partnerships.

Smadex is particularly suited for brands looking to run full-funnel strategies, combining awareness and direct response campaigns. It uses machine learning to identify the target audience, drive conversions, and ensure transparency across the advertising journey. Smadex also prioritizes safety with allowlists, inventory transparency, and anti-fraud policies to protect advertisers' interests.

The company doesn't reveal pricing details, but says it's geared for businesses that want to scale their advertising efforts efficiently. Customers should expect to benefit from the company's focus on transparency, advanced targeting abilities and the expertise of the Smadex team. For more details on pricing and implementation, potential customers should check the Smadex website.

Published on July 11, 2024