RedEye

RedEye is a B2C marketing automation platform geared specifically for the retail, travel and financial services sectors. It uses AI to craft personalized and targeted messages across channels like email, SMS, push notifications, audience retargeting and more.

RedEye helps companies get their marketing back on track and improve performance by:

• Unifying customer data: Integrating all customer data into one single, unified view to improve targeted and personalized marketing.
• Simplifying email creation: A drag-and-drop email builder makes it easy to create high-performing, personalized emails.
• Streamlining multichannel campaigns: Manage campaigns across multiple channels -- including email, SMS and web push notifications -- from a single intuitive interface.
• Predictive analytics: AI-powered predictive models forecast customer behavior so you can take proactive retention and growth actions.

RedEye says its customers have seen significant results, including:

• 38% average revenue increase in the first year
• 8.8% retention improvement from churn models
• 518.7% revenue increase from reactivation campaigns
• 40% increase in email revenue year over year

Among RedEye's features are:

• Single customer view: Unifies all customer data into one view
• Powerful segmentation: Allows you to target customers with precision based on behavior and data
• Predictive analytics: Uses AI to forecast future customer behavior and inform marketing decisions
• Multichannel campaign management: Manage campaigns across email, SMS, web push and other channels from one interface

RedEye promises a high level of support, with a dedicated customer success team that can offer advice on strategy and implementation. Pricing isn't disclosed, but you can schedule a demo to discuss your needs and costs.

Published on August 11, 2024