Raptor Services

Raptor Services is a Personalization and Customer Data Platform (CDP) that enables you to build highly personalized customer experiences. With behavioral data, Raptor's platform provides a wealth of tools and features to boost your marketing, sales and customer engagement efforts.

Raptor's solutions are geared towards delivering personalized experiences across multiple touchpoints, including website recommendations, email triggers and site search. Some of the key features include:

• Website Recommendations: Show users relevant products based on their behavior, boosting conversion rates and average order value.
• Merchandising: Use recommendation modules as advertising space for time-limited campaigns, highlighting specific brands or products.
• E-mail Triggers: Send personalized, timely emails based on user behavior, such as abandoned baskets or price drops.
• E-mail Recommendations: Populate emails with personalized product recommendations, reducing setup time and boosting click-through rates.
• Site Search: Provide fast, real-time search functionality with typo correction and ranked results.
• Customer Data Platform: Capture and link customer data from all touchpoints, enabling targeted marketing and customer segments.

Raptor's platform is designed to be easy to use, so marketers can use it without needing to be a technical expert. The CDP lets you define meaningful customer segments and automate campaign tasks, freeing up time and resources.

The platform has been well-received by customers, who have praised its ease of use and ability to drive personalization and revenue growth. Raptor Services is most commonly used by e-commerce companies, with notable customers including TUI, Bestseller and Bauhaus.

Raptor Services pricing is not publicly disclosed and requires a quote from their team, which can be customized to fit the needs of your business. They offer a free trial for their site search feature, so you can test the functionality before committing to a full implementation.

Raptor Services integrates with popular tools like Actito, Salesforce, Shopify, Google and more, so you can easily incorporate it into your existing tech stack. Their customer support and documentation are also available to help you get the most out of their platform.

For businesses looking to improve their customer experiences and drive revenue through targeted personalization, Raptor Services is a useful option. By tapping into their broad range of features and tools, you can build customized interactions that better engage and convert users.

Published on July 5, 2024