Cardinal

Cardinal is an AI-powered feature backlog tool that helps product teams make informed decisions by combining customer feedback, CRM data and task management tickets. This combination allows the tool to determine which features are most important to customers and which have the most potential revenue.

Cardinal brings new depth to your product backlog by combining customer feedback from multiple sources, including CRM systems, customer calls and messaging tools. With AI, it automatically identifies customer needs and feature requests and matches them to actual features and initiatives. This means teams can prioritize features based on customer value, business impact and progress.

Some of the key features of Cardinal include:

• Customer Feedback Syncing: Pull customer feedback from multiple sources, including CRM, customer calls and messaging tools.
• AI-Powered Feature Identification: Automatically identify feature requests from customer feedback and calls.
• Prioritization: Match features to business impact and customer value, so you can make data-driven decisions.
• Revenue KPIs: Calculate and forecast revenue value for each feature.
• Task Management Integration: Sync feature status and dates with task management tools like Jira.
• Open API: Integrate with other tools and systems to further extend functionality.

Cardinal integrates with a variety of tools, including Salesforce, HubSpot, Zoom, Intercom and Zendesk, so you can easily fit it into your existing workflow.

Cardinal pricing includes:

• Annual: $500 per year (billed annually), with 500 feedback items and unlimited free viewers.
• Business: $500 per month (billed annually), with up to 1000 new feedback items per month, unlimited integrations and custom CRM fields.
• Enterprise: Custom pricing for large-scale implementations with additional features like SAML-based SSO and premium support.

Cardinal is built to help product teams make data-driven decisions, align their product strategy with customer needs and maximize revenue opportunities. By automatically identifying feature requests and prioritizing them, Cardinal helps teams focus on the most impactful features for their customers.

Published on June 14, 2024