If you're looking for a BigDataCloud alternative, IP-API offers a rich geolocation service that returns country, region, city, latitude, longitude, ISP and other details with HTTPS/SSL encryption for security. It's useful for geotargeting, content personalization, geofencing and other uses that businesses might want for personalizing people's experiences and protecting against security problems.
Another good option is Loqate, which specializes in address verification, data validation and geocoding. It can help businesses improve data quality and user experience with features like postcode address verification and geocoding. Loqate also includes other features like email and phone validation that could be useful for improving customer data quality and conversion rates.
If you're a developer looking for a serious service to localize content and enforce compliance, ipdata offers an IP Geolocation API with a lot of data, including geolocation, threat intelligence, company information and proxy/VPN detection. It's GDPR compliant, and there are several pricing levels, including a free tier, so it should be adaptable to your business needs.
Last, ipapi offers location data in JSON, XML and other formats, with fast and scalable IP lookup, secure HTTPS encryption and high availability built on AWS. The transparent pricing plans and flexible usage options make it good for everything from figuring out where users are to personalizing content and blocking malicious traffic.