AiACTIV

AiACTIV streamlines advertising management and measurement for advertisers and publishers with a variety of ad formats and data-driven marketing capabilities. The platform's features include advanced audience targeting, predictive analytics, multichannel reach and real-time bidding optimization. With the platform, advertisers can personalize messages and increase engagement with demographic, behavioral and contextual targeting.

AiACTIV's advanced audience targeting lets customers target specific audience segments. Predictive analytics lets customers forecast trends and predict customer behavior so they can make better decisions. The platform spans multiple digital touchpoints, including PC, mobile, CTV and POS, so brands can maintain consistency across all their marketing channels.

AiACTIV's customer data management tools help enrich customer profiles, ensure data quality and security, and segment and reactivate customers while complying with privacy regulations.

AiACTIV is designed for advertisers and publishers, and it automates campaign management tasks like ad placement, bidding and optimization. Publishers can automate ad inventory management, campaign creation and performance measurement, which can improve operational efficiency. The company also offers tools and controls to ensure brand safety and control, so publishers can set quality standards and ensure transparency in ad placement.

AiACTIV supports a variety of ad formats, including display, video, social and connected TV. It's designed to scale, so advertisers can target a specific audience or run a multichannel campaign.

Pricing isn't disclosed. For more details on pricing and how AiACTIV can help your advertising and publishing efforts, contact the company.

Published on July 6, 2024