Question: Can you recommend a tool that helps me track online conversations about my brand and competitors?

If you're looking for a tool to monitor online chatter about your brand and competitors, Brand24 is a good choice. It uses AI to monitor your brand across social media, news, blogs, videos, forums, podcasts and reviews. Real-time monitoring, sentiment analysis and customizable alerts let you keep tabs on mentions from more than 25 million sources. That makes it a good choice for businesses of all sizes, with pricing options for different needs and a 14-day free trial.

Another option is Brandwatch. The company's suite of social media management tools includes Consumer Intelligence, Brand Monitoring and Content Creation. It can help you gauge consumer opinion, forecast demand and defend your brand against emerging threats. With its AI technology and real-time alerts, Brandwatch can help businesses make decisions and respond to trends and opinions across all networks.

If you want a more specialized social listening tool, YouScan could be a good choice. The AI-powered tool analyzes text, images and audience data to give you customers' opinions and insights. It can be used for a variety of tasks, including brand health monitoring, competitor analysis and market research. YouScan offers a free trial and customizable dashboards, so it's a good option for businesses that want to build a social listening capability.

Last, Mentionlytics is another serious option for monitoring online chatter about your brand or competitors. It offers web and social media monitoring, sentiment analysis and influencer marketing tools. Share of voice and custom reporting tools help businesses improve their online reputation and make decisions based on data. It's available with a free trial and a starting price of $41/month (billed annually).